Tips for Writing an Effective E-mail Signature Promoting Your Blog
Filed under Blogging Help
Branding is big business. Companies actually use a significant amount of their budget simply to build and fortify their brands. Brands identify a product and are used by consumers to associate a company with a specific business or service. When you’re marketing online to promote your blog or your business, easily one of the most effective means to build your brand is using an e-mail signature, one that will identify you and associate you with a specific type of service or information.
What exactly is an e-mail signature?
An e-mail signature is an identifier that you will usually include at the end of every e-mail message, article, post or thread that you send or publish online. It includes your name, your company, the title of your blog or website, its address and other contact information about you.
The e-mail signature is equivalent to a real world business card – its main purpose is to introduce you to visitors and readers and to provide them with a means to get in touch with you or find their way to your blog. It’s easy to set up and better yet, you can use it a thousand times each week and still not spend a single cent.
How important is an e-mail signature? Consider the posts in blogs, articles and comments that marketers and bloggers often leave online and on all those e-mails you receive. At the bottom, you’ll find the ubiquitous e-mail signature with a short description of the blogger and their contact information.
Click on the link provided and you’ll be brought to that blogger’s little space in the Web. Without a signature, it will be difficult indeed for anyone to locate that blogger’s URL or at least go through the trouble of seeking him out actively in search engines.
Writing a good and effective e-mail signature for your blog
Promoting your blog can be done in small yet effective steps. One of these is by using an effective e-mail signature. Here’s how to write an e-mail signature that will work for you and create buzz for your blog at the same time:
Check the e-mail application or program you’re using
Most e-mail applications popular today have a tool that allows you to set up your own e-mail signature. This tool will then automatically add your signature to every e-mail you send out.
Check your e-mail program for this tool. In Windows Mail or Outlook, for example, writing a good e-mail signature can be performed in just a few minutes with a few simple clicks. Use the signature editor on the program in case you want to make changes or use the signature only on specific e-mails you want to send out.
Include carefully chosen keywords
Other than your contact information, consider using keywords in the text link that are related to your blog’s subject. This will help increase that link’s relevance and popularity, promoting your blog in the process.
Keep it short but informative
Think about all the important information you’ll want to include in your e-mail signature – your name, contact information, blog title, address, etc. It’s a free country, so you pretty much have a choice on what you want to include but it’s best to stick only to the kind of information that will bring you the best results and promote your blog.
Keep your links minimal. One or two will do. Most readers find multiple links to different URLs a bit suspect, so it’s best to use only links to the blog where information related to your entry will be found.
Be prepared to be flexible
If you will be submitting some of your blog entries or e-mail content to article directories, find out if these directories have any submission guidelines you will have to comply with. Generally, you’ll find that directories or databases prefer plain text formatting and specific rules regarding placement, length and structure of your byline. Tweak your e-mail signature just a bit and you’ll be refused.
Since these aren’t your rules to bend, you’ll have no choice but to follow these submission guidelines so you can get back to the business of promoting your blog. To solve this, write multiple e-mail signatures and use these templates as needed. Then update these should changes occur.
This is also a good idea in case you will be sending out e-mails with a different theme. Changing the keywords on your text link will help increase its relevance and promote your blog.
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Blogging for Profit Begins With a Long Term Plan
Filed under Blogging Help
Many people dream of blogging for profit, and this goal
is not far beyond the reach of someone with average
intelligence, a willingness to work hard, and a basic
grasp of blogging technology. However, very few
people manage to reap the profits they want from their
blog. Most people who attempt to make money with
their blogs do not succeed for two reasons. Often,
bloggers have unrealistic expectations of how fast their
readership will grow and how much money they will
make, and when these expectations are not met the
disappointment can crush the desire to continue
blogging. The other trap that many bloggers fall into
has to do with lack of planning. If you want to turn a
profit as a blogger, the key to success is to make a
realistic plan and stick with it.
To succeed at blogging for profit, the main thing that
you will need is a large readership. The higher your
traffic, the more advertisers will agree to pay you.
However, cultivating the regular visitors that you will
need in order to make a profit isnt easy. As more and
more blogs appear each day, having a great idea or a
wonderful writing style is no longer enough to get
attention. You need to be able to market your blog
effectively.
Too many bloggers spend all of their time writing posts
and almost no time marketing their project. To be
certain, updating as often as you can is a great way to
keep your blog high on blogrolls and high in blog
search engines like technorati, and once your readers
know that you update frequently they will return to your
site on a regular basis. However, it does not matter how
often you update if nobody is reading your page, so dont
skimp on the time that you spend drawing visitors to
your site. To make your dreams of blogging for profit a
reality, try decreasing your number of posts and using
some of that time to draw new visitors by setting up
link exchanges with other bloggers, making contacts in
the blog community, and following other established
modes of winning traffic.
Of course, even if you are a marketing genius or have a
really great idea for a blog, success is not going to
happen overnight. Building the kind of readership that
blogging for profit requires takes time, and in all
likelihood it will be at least several months before you
are able to turn much of a profit. Try to stay committed
to your blogging project during this initial rough period.
To stay motivated, set goals for how often you will
update and how many readers you want to attract, and
then reward yourself for sticking with your plan.
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